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A highly creative Modern Linguist with over two decades of experience in education

Channel Management
Creative Direction
Online Courses
Shorts / Reels / TikToks
Video Editing

With twenty years of classroom-based experience as a modern languages educator, I have dedicated my career to making language learning engaging, accessible, and fun. Since 2018, I have also been a YouTube content creator who produces original song-based learning videos designed to help young learners develop their French and Spanish skills in an interactive way. The @MonsieurJohnsonMFL YouTube channel brings together my subject knowledge with song videos designed to enhance language acquisition. This project began as a way to support my own students both in the classroom and outside school but has grown into a platform that reaches learners far beyond that - I will have reached a million views by July. I use a combination of karaoke backing tracks, the Voloco and iMovie apps to create content which relates directly to commercially produced schemes of learning, and therefore enhances children’s classroom experience. I believe that education is evolving, and I’m excited to be part of that transformation. My skills extend beyond traditional teaching: I have experience in song writing and recording, video editing and audience engagement. I bring a unique skill set that bridges education and digital media. I am eager to further develop as an online educator. I would love to collaborate on projects that push the boundaries of educational content creation, making learning dynamic, accessible, and entertaining for audiences worldwide.

Developer's avatar

YouTube Channel Manager, Digital Marketing

Channel Management
Content Strategy
Shorts / Reels / TikToks
Translations
Video Editing

For the past three years at Sony Music's The Orchard, I’ve led YouTube strategy for both globally recognized artists with millions of subscribers and smaller emerging talents. Working with major labels like RIMAS and Mr. 305, I developed and executed highly targeted content strategies that included everything from metadata optimization to custom promotional tactics. I’ve also been dedicated to growing smaller accounts, taking them from just a few hundred subscribers to over 50,000 through strategic content creation and community engagement. I’m particularly passionate about YouTube’s Shorts format and have used it to great effect, tapping into trends and creating engaging, snackable content that amplifies visibility. As a filmmaker and content creator, I also bring an artistic touch to video editing, ensuring each piece is polished, visually engaging, and aligned with the artist's brand. I have extensive experience managing bilingual channels, creating and optimizing content in both English and Spanish to ensure artists reach diverse global audiences. From channel management and regular reporting to analyzing performance metrics, I’ve honed my ability to track growth, tweak strategies, and deliver data-driven insights that fuel long-term success. It’s this combination of content strategy, creative video editing, and bilingual fluency that allows me to create truly standout YouTube campaigns that drive results for any artist.