For the past three years at Sony Music's The Orchard, I’ve led YouTube strategy for both globally recognized artists with millions of subscribers and smaller emerging talents. Working with major labels like RIMAS and Mr. 305, I developed and executed highly targeted content strategies that included everything from metadata optimization to custom promotional tactics. I’ve also been dedicated to growing smaller accounts, taking them from just a few hundred subscribers to over 50,000 through strategic content creation and community engagement.
I’m particularly passionate about YouTube’s Shorts format and have used it to great effect, tapping into trends and creating engaging, snackable content that amplifies visibility. As a filmmaker and content creator, I also bring an artistic touch to video editing, ensuring each piece is polished, visually engaging, and aligned with the artist's brand. I have extensive experience managing bilingual channels, creating and optimizing content in both English and Spanish to ensure artists reach diverse global audiences. From channel management and regular reporting to analyzing performance metrics, I’ve honed my ability to track growth, tweak strategies, and deliver data-driven insights that fuel long-term success. It’s this combination of content strategy, creative video editing, and bilingual fluency that allows me to create truly standout YouTube campaigns that drive results for any artist.
