I’m an 18 year old German YouTube thumbnail designer and packaging strategist, working with some of the world’s biggest creators, celebrities, and global brands. I’ve worked on videos with celebrities and high profile public figures including MrBeast, Tom Brady, the Stokes Twins, Mark Rober, Dude Perfect, Nick DiGiovanni, Ben Azelart, Airrack, Unspeakable, Sidemen, and ZHC. My brand clients include Nike, Disney, General Motors, Cadillac, Chevrolet, Amazon Prime, Razer, and Nothing Phone. Trusted by these companies and creators to support their YouTube packaging, marketing, and strategy, I’ve built a strong reputation over the past 5 years in the YouTube space and creator economy.
My work has contributed to multiple outlier videos, with individual projects reaching hundreds of millions of views. Across several major channels, I handled the packaging or strategy for the most viewed video on the channel. In total, my work has contributed to over 4 billion long form views, driven by high CTR thumbnails, strong packaging concepts, and trend aligned creative that performs within the YouTube algorithm.
I specialize in YouTube thumbnails, title strategy, and performance packaging, with a deep, data driven understanding of what drives click through rate, retention, and algorithmic momentum. I understand what makes a viral video, YouTube trends, social hacking principles, and audience psychology.