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YouTube Channel Strategist with hands-on experience growing & managing channels.

user-clock Actif depuis peu
Content Strategy

• Improved overall YouTube performance by doubling CTR from 3% to 6.4% through data-driven title and thumbnail optimization, increasing Average View Duration from 3 to 5 minutes by restructuring content based on retention data, and contributing to 10+ million views and 100+ million impressions through strong analytical and customer-behavior insight on my own personal faceless YouTube Channel. • Partnered directly with YouTube creators and faceless channel owners to analyze channel performance and implement growth strategies, increasing click-through rate (CTR) through data-driven title and thumbnail optimization. • Contributed to the growth of multiple YouTube channels totaling 20+ million views and 150+ million impressions, using competitor research, topic validation, and performance benchmarking to guide content decisions. • Provided 1:1 YouTube consulting for creators by running discovery calls, identifying growth bottlenecks (CTR, retention, topic selection), and delivering clear, actionable plans that improved channel performance and creator confidence. • Managed high-volume client communication over 18+ years as a primary point of contact, developing strong relationship-building, expectation-setting, and problem-solving skills directly transferable to creator and stakeholder management. • Collaborated with outsourced editors, thumbnail designers, voiceover artists, and scriptwriters to ensure content aligned with performance goals, timelines, and brand standards across automated YouTube channels. KEY ACHIEVEMENTS • Improved overall YouTube performance by doubling CTR from 3% to 6.4% through data-driven title and thumbnail optimization, increasing Average View Duration from 3 to 5 minutes by restructuring content based on retention data, and contributing to 10+ million views and 100+ million impressions through strong analytical and customer-behavior insight on my own personal faceless YouTube Channel. • Partnered directly with YouTube creators and faceless channel owners to analyze channel performance and implement growth strategies, increasing click-through rate (CTR) through data-driven title and thumbnail optimization. • Contributed to the growth of multiple YouTube channels totaling 20+ million views and 150+ million impressions, using competitor research, topic validation, and performance benchmarking to guide content decisions. • Provided 1:1 YouTube consulting for creators by running discovery calls, identifying growth bottlenecks (CTR, retention, topic selection), and delivering clear, actionable plans that improved channel performance and creator confidence. • Managed high-volume client communication over 18+ years as a primary point of contact, developing strong relationship-building, expectation-setting, and problem-solving skills directly transferable to creator and stakeholder management. • Collaborated with outsourced editors, thumbnail designers, voiceover artists, and scriptwriters to ensure content aligned with performance goals, timelines, and brand standards across automated YouTube channels. PROFESSIONAL EXPERIENCE YouTube Automation – Channel Manger (Sep 2019 – Nov 2023) Analytics, Strategy & Customer Insights • Improved overall YouTube performance by doubling CTR from 3% to 6.4% and increasing AVD from 3 to 5 minutes through data-driven optimization, directly contributing to 10M+ views and 100M+ impressions and demonstrating a strong ability to interpret customer behavior and drive measurable results. • Conducted ongoing competitor and audience research to understand viewer expectations, identify content gaps, and align video strategy with audience needs — similar to understanding customer pain points and delivering solutions that improve satisfaction. • Managed a cross-functional freelance team (editor, scriptwriter, voiceover artist, thumbnail designer) by setting clear expectations, providing feedback, and ensuring final deliverables met quality standards, mirroring stakeholder coordination in customer success roles. • Developed repeatable workflows and processes for ideation, scripting, editing, and publishing, improving consistency, reducing turnaround time, and ensuring predictable, scalable performance — similar to operationalizing customer onboarding or support processes. • Used YouTube analytics to identify engagement problems, diagnose root causes, and implement strategic fixes that increased retention and viewer satisfaction — showcasing an ability to analyze customer data, solve issues proactively, and improve user experience over time. YouTube Consulting (Sep 2023 – To Date) Client Success & Strategy Consultant • Led in-depth strategy and discovery calls with YouTube creators to identify growth bottlenecks, channel goals, and content gaps, ensuring recommendations were fully aligned with each channel’s niche, audience, and objectives. • Analyzed channel performance data including CTR, Average View Duration, audience retention graphs, traffic sources, and search insights to diagnose underperforming content and uncover scalable growth opportunities. • Developed and delivered clear, actionable YouTube growth strategies covering topic selection, title and thumbnail optimization, hook structure, pacing, and content flow — enabling creators to confidently implement changes without confusion. • When clients implemented these strategies, channels consistently saw increases in views, watch time, and subscriber growth, driven by improved click-through rate and stronger audience retention. • Provided ongoing coaching, feedback, and performance reviews to refine strategy over time, ensuring recommendations translated into measurable improvements in channel performance, not just theory. • Supported and advised creators across multiple niches, contributing to 5+ million views generated across client channels, while building long-term, trust-based relationships that led to repeat clients and referrals.

Developer's avatar

Project Manager with Sales Background with design and Editing experience.

user-clock Actif depuis peu
Content Strategy
Creative Direction
Graphic Design
Operations
Writing

I am a detail-oriented Project Manager specializing in the back-of-house operations for YouTube channels and digital content creators. With 18+ years of proven leadership, I handle the full behind-the-scenes workflow—from strategic planning, content calendaring, and production scheduling to asset organization, team coordination, post-production oversight, and timely publishing—ensuring consistent, high-quality output without on-camera involvement. I lead projects with precision: setting clear timelines, mitigating risks, aligning stakeholders (creators, editors, designers, and collaborators), managing budgets and resources, and driving accountability across cross-functional teams (up to 30+ members in past roles). My experience managing multimillion-dollar capital projects, multi-site operations, and workforce development programs has honed my ability to deliver scalable, repeatable processes that keep channels running smoothly and growing sustainably. I bring strong organizational and leadership skills to optimize channel performance metrics, maintain brand consistency, coordinate freelance contributors, and implement efficient systems for content pipelines, metadata, SEO basics, and analytics tracking—all from the operational backbone that lets creators focus on what they do best. Open to back-of-house roles such as YouTube channel operations manager, content project manager, production coordinator, or freelance channel strategist. Let's connect to discuss streamlining your channel's behind-the-scenes engine.