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Co-Founder @ Overluce - 12 Billion Views @ MrBeast, Red Bull, Apple, Neymar

Content Strategy
Creative Direction
Graphic Design
Production
Thumbnail Design

Co-Founder @ Overluce - 12 Billion Views @ MrBeast, Red Bull, Apple, Dude Perfect, Sidemen, Disney, Harvard, Nike, Cadillac & Amazon I’m an 18 year old German YouTube thumbnail designer and packaging strategist, Co-Founder of Overluce a Europe based creative house operating worldwide. I lead strategy, creative direction and execution across YouTube and social, building high performing content systems for global brands and creators. We're working with some of the world’s biggest creators, celebrities, and global brands. I’ve worked on videos with celebrities and high profile public figures including MrBeast, Tom Brady, the Stokes Twins, Mark Rober, Dude Perfect, Nick DiGiovanni, Ben Azelart, Airrack, Unspeakable, Sidemen, and ZHC. My brand clients include Apple, Universal, Coca-Cola, Nike, Neymar Jr, Disney, General Motors, Cadillac, Chevrolet, Amazon Prime, Razer, RedBull and Nothing Phone. Trusted by these companies and creators to support their YouTube packaging, marketing, and strategy, I’ve built a strong reputation over the past 5 years in the YouTube space and creator economy. My work has been featured in the Webby Awards, Forbes, Business Insider, Yahoo News and ESPN. My work has contributed to multiple outlier videos, with individual projects reaching hundreds of millions of views. Across several major channels, I handled the packaging or strategy for the most viewed video on the channel. In total, my work has contributed to over 12 billion long form views, driven by high CTR thumbnails, strong packaging concepts, and trend aligned creative that performs within the YouTube algorithm. I specialize in YouTube thumbnails, title strategy, and performance packaging, with a deep, data driven understanding of what drives click through rate, retention, and algorithmic momentum. I understand what makes a viral video, YouTube trends, social hacking principles, and audience psychology.

Developer's avatar

Youtuber with 9 years experience

Production
Shorts / Reels / TikToks
Sponsorships
Thumbnail Design
Video Editing

As the creator and manager of my personal YouTube channel with 53,200 subscribers, I have honed my skills in video production, audience engagement, and brand growth since 2016. My channel averages 500,000 views per month and has amassed 10 million lifetime views since 2018, demonstrating my ability to create compelling content that resonates with viewers. Key highlights of my experience include: Diverse Content Creation: I've successfully adapted my content creation skills across various niches. My versatile experience spans food content, fitness and sports, entertainment (music, movies, and pop culture), and even theatre acting as recent as two months ago. This diverse background has equipped me with the ability to create engaging content for multiple genres and adapt quickly to new topics. Video Production and Editing: I have extensive experience in video editing using Final Cut Pro, DaVinci Resolve, and Adobe Photoshop. I can proficiently handle videos ranging from 8 to 30 minutes in length. Throughout my career, I've written, edited, and produced all my videos, further polishing these skills while working for other clients. Thumbnail Creation and Photo Editing: I have several years of experience creating eye-catching thumbnails using Canva and Adobe Photoshop, which is crucial for increasing video click-through rates and overall channel performance. Professional Social Media Management: For six months in 2020, I managed the Instagram account for a government-funded music collective in London, further expanding my expertise in social media strategy and community engagement. Brand Collaborations: I have experience working with sponsors and managing brand deals, which has given me insights into creating content that aligns with both audience interests and brand objectives. Channel Growth and Best Practices: Having grown my main channel to 53,000 subscribers, I've gained valuable insights into common mistakes content creators make, especially on YouTube. This knowledge can be beneficial to companies, potentially saving time and resources in their content creation efforts. My experience as both a content creator and social media manager has equipped me with a comprehensive understanding of the digital landscape. I am confident that my diverse skill set in video production, audience growth, and brand collaboration, combined with my ability to adapt to various content genres, would make me a strong addition to your team. I believe that the years of experience I have had in content creation can be particularly beneficial to your company. My awareness of common pitfalls in the industry, especially on YouTube, can help streamline your content creation process and avoid potential setbacks.