YOUTUBE: How To Outsource Content Creation (2024)

January 13, 2024

You're probably here because you are:

Increasingly busy
In need of another set of hands
So you want to outsource content creation

This guide'll take you through all you need to know about finding, hiring, and the cost of outsourcing a YouTube content creator.

Can I outsource my YouTube channel?

Yes, you can definitely outsource your YouTube channel. There is no policy against this, and you're just going to benefit from outsourcing.

Put it this way: Why would there be a rule against freeing your time? The only thing you're doing here is just delegating tasks that free up your time.

Spend that freed-up time on better, more important tasks.

How to outsource content creation for YouTube

To outsource YouTube content creation, you need to look on a job board like YT.Careers, find a couple of candidates, interview them, and hire.

Below you can see how it works on YT.Careers.

1. Post or Browse

Go to YT.Careers
To post a job offer: Create a job offer
To browse available professionals: Talent

Now, you'll need to pick a few candidates.

2. Check the profile

Think of who you want to hire: videographers, script writers, managers — name it and check how many people are available right now.

Select a few candidates
Look over their profiles
See if they match what you need.

When finding somebody, focus on them and start a conversation.

To do that, you have to....

3. Click "Hire me"

Click "Hire me"
Start a conversation
Get further into talks and hiring

If, for whatever the reason, you figure out they're not matching the profile anymore, you can always restart the process until finding the best talent.

4. Start a job

Now's the fun part, where you start outsourcing content creation:

Give your contractor a job
Describe it — create an SoP
See how well they perform
Continue

That's pretty much all you need to know!

Cost: Outsourcing Content Creation

The cost of outsourcing content creation can vary greatly depending on a number of factors, including the type of content you need, the experience of the writer or agency you hire, and the volume of content you require.

General price ranges

Per-word rates: This is the most common pricing model for content creation. Prices typically range from $0.05 to $1.00 per word, with more experienced writers charging higher rates. For example, a 1,000-word article could cost anywhere from $50 to $250.
Per-project or per-article rates: This pricing model is often used for one-time projects, such as white papers, ebooks, or website copy. Fees typically range from $100 to $300 or higher.
Hourly rates: This pricing model is less common for content creation, but it may be an option if you need a writer to provide ongoing support or if you have a very specific project in mind. Hourly rates typically range from $25 to $100 or more.
Agency fees: If you hire a content marketing agency, you will pay a monthly fee that covers all of the content creation services they provide. Fees typically range from $5,000 to $20,000 or more per month.

At the end of the day, cost is dependant on every unique situation.

So, take these general price ranges as an estimate. Your situation may be like this or it could be different.