Full-time
Dubai,
AE
Synchronous remote
ASAP
5 days ago
About us
Forever Estates is a startup disrupting the UAE real estate market. We operate at the intersection of brokerage and investment advisory, targeting affluent and high-net-worth individuals.
Our approach:
- Innovative customer acquisition with a strong focus on social media. We became the #1 channel in our niche (long-form YouTube) within 6 months - and we’re now expanding.
- Data-driven research and analytics that help investors make informed decisions. Our CEO is a former BCG consultant and senior banker, bringing a unique analytical edge to the industry.
- Top talent and an agile team. We’re highly selective, hiring only the best people who share our values. When it comes to brokers, we work exclusively with professionals who demonstrate perfect integrity (unlike much of the market, where agents are often associated with scams and unethical selling).
Who we’re looking for
We’re looking for a leader to drive and manage our brand and social media presence, with a focus on organic content. Since social media is central to our acquisition strategy, this is a key leadership role for the business.
- You’ll own the company’s brand in the digital space and grow the top of the acquisition funnel.
- The role involves managing a cross-functional team of scriptwriters, editors, and designers, ensuring content production is streamlined and effective.
- You’ll work closely with one of the world’s top YouTube strategists to create top 0.1% content and deliver outstanding results.
- Ultimately, you’ll be responsible for the performance of our social media channels, with a primary focus on generating high-quality leads (potential customers). Your main KPIs are the quantity and the value (total investment budget) of those leads.
Key Responsibilities:
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Long-Form Content (YouTube):
- Own the end-to-end development of YouTube content, from researching and benchmarking successful videos to brainstorming and proposing new topics.
- Collaborate with our YouTube strategist and manage the creation of titles, thumbnails, and hooks.
- Structure video outlines and coordinate with our internal researcher for data gathering.
- Review and refine scripts from our scriptwriter to ensure they align with our brand voice and engagement goals.
- Manage the post-production process, including coordinating with editors and thumbnail designers, and providing quality feedback.
- Analyze video performance and generate insights for continuous improvement.
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Short-Form Content (Instagram and YouTube Shorts):
- Oversee and optimize our short-form content strategy, ensuring alignment across platforms.
- Collaborate with our agency partner and provide oversight to maintain quality and consistency.
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Platform Expansion:
- Lead the expansion into new social media platforms as part of our growth strategy.
- Develop strategies to generate high-quality leads and maximize the impact of our social media efforts.
Other details
- Full-time and fully remote
- We’re open to candidates at various levels of seniority - we need both individual contributors and team leaders
- Fluent English is a must