Investigative Researcher and Deep Dive Analyst for tech, gear, and products.

I help brands and creators stop guessing what their audience wants. With 15+ years of experience in creative direction and graphic design, my secret weapon isn't just knowing how to dig up data—it’s knowing how to communicate it.

I deep-dive into market trends, competitor analysis, and audience forums (like Reddit, reviews, and community feedback) to find exactly where your next product or content opportunity lies. I synthesize messy research into hyper-visual, 1-page decision matrices and briefs that your team can immediately act on.

My Sub-Specialties:

Competitive Intelligence & Benchmarking
Desk Research & Forum Mining (Reddit, YouTube Comments, Reviews)
Information Architecture & Visual Brief Design
Target Buyer Persona & Requirement Mapping