Creative strategist with 4+ years experience in social content for gaming/ent. brands
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I’ve spent 4+ years honing my skills in social content creation, campaign strategy, and video production - starting with personal projects and evolving through roles at Edelman, Little Dot Studios, and more.
A recent highlight was leading content for OMEN by HP’s TikTok and Instagram, generating over 550K views with an average engagement rate of 6%. Most recently, I’ve deepened my knowledge of platform-specific strategy, especially how to tailor creative content for TikTok and YouTube Shorts.
I’m passionate about gaming, storytelling, and building caring communities. I thrive in the creative chaos where others hesitate, balancing brand voice, data, and spontaneity to deliver scroll-stopping content.
With a background in music composition and experience in both agency and in-house environments, I bring a sharp eye, fast thinking, and a deep understanding of digital culture to every brief.
Portfolio:
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I know which Pokemon DESTROYED Pokopia
2 months ago • 61.4K views
Lore Keeper Toby
297K subscribers
Branded Video Editing Project: Blizzard Entertainment
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Toby reached out to ask me to edit this Pokemon lore video and tie in a natural integration for Blizzard Entertainment, surrounding their new release of the Cataclysm expansion of Hearthstone.
I worked within the brand's guidelines to ensure a natural brand sponsor segment that ties with the theme of the video. -
Why did Pokemon RETCON its own Lore?
6 months ago • 49.5K views
Lore Keeper Toby
297K subscribers
Branded Video Editing Project:Gentle Bands
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Toby reached out to ask me to edit this Pokémon lore video with a natural integration for Gentle Bands, a bespoke jewellery company who wanted to provide rings that fit the themes of Pokémon such as Shiny Rayquaza or the games, Pokémon Red and Blue.
I worked within the brand's guidelines to ensure a natural brand sponsor segment that ties with the theme of the video. -
The Sad Decline of Sugimori Art
4 months ago • 19.3K views
Cuppa Phee
31.8K subscribers
Branded Video Editing Project: Flexispot
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Phoebe reached out to ask me to create this Pokémon art video within a natural integration for Flexispot, promoting their C7 Morpher chair.
I worked within the brand's guidelines to ensure a natural brand sponsor segment that ties with the theme of the video -
I Drew Mega Mewtwo Z... and A B C D E F G H I J K L M N O P Q R S T U V W X Y
8 months ago • 24.9K views
Cuppa Phee
31.8K subscribers
Video Editing Project: I Drew Mega Mewtwo Z... and A B C D E F G H I J K L M...
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In the lead up to Pokemon Legends ZA, Phoebe asked me to edit this video in which she drew 21 different variants of Mega Evolutions for Mewtwo, featuring guest artists that drew the other 5. -
What if Other Megas were Mega Starmie?
3 months ago • 3.04K views
Cuppa Phee
31.8K subscribers
Video Editing Project: What if Other Megas were Mega Starmie?
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Phoebe asked me to edit this video in which she drew other Mega Evolution concepts that made them more funny, more cursed and more like Mega Starmie. -
The Strongest Cursed Tools in Jujutsu Kaisen Explained
3 months ago • 21.3K views
Anime Everyday
95.8K subscribers
Anime Every Day Short: Jujutsu Kaisen Cursed Tools
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The folks over at Anime Every Day asked me to create a series of short form video for them; sourcing footage for the relevant talking points, as well as providing clear, easy to read captions. -
She Took the Scene Too Literally and Actually Choked Her #Evangelion #AnimeShorts
3 months ago • 315K views
Anime Everyday
95.8K subscribers
Anime Every Day Short: Neon Genesis Evangelion took the scene too literally
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The folks over at Anime Every Day asked me to create a series of short form video for them; sourcing footage for the relevant talking points, as well as providing clear, easy to read captions.
This short surpassed over 300k views, as the moment talks about Shinji's voice actor strangling Asuka's voice actor in the booth during the production of the End of Evangelion movie. -
Live-Action One Piece Just Solved A 20 Year Mystery! #onepiece #anime
2 months ago • 32.2K views
Anime Everyday
95.8K subscribers
Anime Every Day Short: One Piece Live Action Just Solved a 20 Year Mystery
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The folks over at Anime Every Day asked me to create a series of short form video for them; sourcing footage for the relevant talking points, as well as providing clear, easy to read captions.
