A social media and digital content manager with seven years of marketing experience.

My name is Lidya, and I am a Sydney-based social media manager and content creator. I graduated with a bachelor’s degree in communications, and since then I have built a career in the not-for-profit sector. Additionally, freelancing as a photographer and graphic designer has taught me how to capture movement and create designs that resonate with the brand voice.

I manage content across multiple channels and foster engagement between services and the audience. I take a proactive approach through strategic scheduling, trend monitoring, data-driven optimisation, and the use of relevant hashtags, geotags, and performance metrics. By doing so, I ensure consistent multi-platform posting that connects with target audiences and achieves performance goals.