Youtube strategist specializing in ideation

I’m a YouTube content strategist who’s all about figuring out what makes people click and more importantly, what makes them stay. I've worked on ideation and growth strategies for channels inspired by creators like Fern, Pexto, and SunnyV2, and I really enjoy diving into the psychology of attention: what hooks people in, what keeps them watching, and what makes a video worth sharing.

What I bring to the table is a mix of creativity and strategy. I’m constantly keeping up with trends, studying what’s working across YouTube, and finding ways to adapt proven formats to new ideas. I love pitching viral-style titles and thumbnails, reverse-engineering high-performing videos, and thinking ahead about what will capture attention in a crowded feed.

I’m not the type to overcomplicate things. I believe in moving fast, testing ideas, and learning from the data. Whether it’s a fast-paced commentary video or a more polished, educational piece, I’m always thinking about packaging, pacing, and audience retention.

Most of all, I enjoy being part of a team that’s hungry to grow. I want to help channels scale by building consistent systems around content planning, execution, and iteration. If something doesn’t work, I want to figure out why and fix it fast. If something works, I want to double down and make it even better.

Let’s make stuff people actually want to watch.