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Conversion-focused UX/UI designer specialised in eCom web design.

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I've helped to design, developed and grow +20 eCommerce brands by designing their visual identity, branding, and packaging as well as conversion-optimized online stores that grew to 7-8 figures.

I've also done conversion rate optimization programs for them where I A/B tested new UX/UI ideas that increased sales by 20% and up to 312%.

I'm a polymath who started as a graphic designer and moved to web design and coding and added data analysis and conversion rate optimization to the mix. Not only does my work look great, but it also sells.

What gets measured can be improved and I love constant iteration, experimentation and learning.