YouTube Creative Director | I build the systems that make channels grow.

I have spent the last decade inside YouTube content operations. Not as a viewer. As the person building the machine.
As Creative Director, I led a channel to 120M+ views by redesigning everything upstream of the edit: topic selection, scripting frameworks, thumbnail strategy, hook mechanics, and editorial standards. I transitioned that channel from a volume-driven publishing model to a quality-driven approach that increased per-video performance while reducing output frequency.
I also produced a documentary that hit nearly 1.6 million views, composing the original score and leading the creative direction from concept through delivery.
I am not an editor looking for cuts to make. I am a systems builder. I look at a channel and see the gaps between where it is and where it should be: analytics-driven topic testing, retention optimization, team workflows, brand consistency, monetization frameworks. Then I build the infrastructure to close those gaps.
On the production side, I shoot on cinema-grade systems (Sony FS7, cine primes, Flycam, aerial), grade in DaVinci Resolve, edit in Premiere, and compose original scores in Ableton Live. Full picture-and-sound under one roof. I also manage cross-functional teams of editors, writers, designers, and strategists.
If your channel has the audience but not the system, or the system but not the creative vision, that is where I work.