Executive Producer & Content Strategist | Ex-Condé Nast & Pocket FM | 1B+ Views
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Description
I am a multidisciplinary content leader with 25+ years of experience building high-impact video operations for global giants and high-growth startups. My career is defined by a unique intersection: the storytelling prestige of Cannes Lions and Condé Nast (Vogue, GQ, Vanity Fair) combined with the radical efficiency of GenAI-driven production.
Why work with me?
Scale & Efficiency: At Pocket FM, I slashed production costs by 58% and increased video output by 6x by implementing custom AI workflows. I don’t just make videos; I build production engines.
Proven Virality: I’ve overseen content strategies that generated over 1 billion views across YouTube, Meta, and TikTok, maintaining premium brand standards (Cartier, Tiffany & Co.) while maximizing retention.
Creative Leadership: From managing multi-million dollar budgets to leading cross-functional teams in NYC, London, and LATAM, I know how to align creative vision with aggressive business KPIs.
I bridge the gap between "high-end cinematic quality" and "social-first viral mechanics." Whether it's scaling a creator-led media brand or transforming a traditional studio into an AI-powered powerhouse, I deliver measurable growth and world-class storytelling.
Core Expertise: Video Operations • GenAI Integration • Content Strategy • Global Team Leadership • Post-Production Pipelines • Luxury & Tech Storytelling.
Portfolio:
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Salma Hayek y su hija Valentina Paloma cuentan qué llevan en su bolso |Vogue México y Latinoamérica
over 3 years ago • 11.2M views
Vogue México y Latinoamérica
950K subscribers
Executive Producer & Content Strategist
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Description: I led the executive production and content strategy for this high-impact viral feature starring Salma Hayek and Valentina Paloma. This project was a key milestone for Vogue México y Latinoamérica, requiring seamless collaboration between local editorial teams and Condé Nast’s international stakeholders to ensure global brand alignment and premium execution.Key Contributions:- Executive Production: Managed the end-to-end production pipeline, ensuring the highest aesthetic standards while coordinating with high-profile talent and their representatives.
- Content Strategy: Developed the distribution and programming strategy that led the video to surpass 11 million views, making it one of the most successful pieces in the channel's history.
- International Coordination: Acted as the primary liaison between the regional team in Mexico and the global Condé Nast Entertainment (CNE) network to maintain consistent storytelling across territories.
- Promotional Strategy: Spearheaded the multi-platform promotion plan, optimizing the content for YouTube’s algorithm and social media retention.
Results: The video became a global trend, significantly boosting the channel's subscriber base and reinforcing Vogue's position as a leader in digital lifestyle content in the Spanish-speaking market. -
Anya Taylor-Joy hablando español y lo que hay en su bolso | El bolso de|Vogue México y Latinoamérica
over 4 years ago • 5.43M views
Vogue México y Latinoamérica
950K subscribers
Executive Producer & Content Strategist
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Description: I served as the Executive Producer for this iconic feature starring Anya Taylor-Joy, which achieved massive global reach by showcasing her unique cultural background and Spanish-speaking roots. This project required a high level of strategic planning to ensure the creative vision aligned with both the talent's personal brand and Vogue’s global editorial standards.Key Contributions:- Premium Talent Management: Directly oversaw the production logistics and creative direction for one of the most sought-after actresses in the industry, ensuring a comfortable environment that resulted in authentic, high-retention storytelling.
- Strategic Storytelling: Focused the content strategy on highlighting Anya’s cultural nuances, which drove significant engagement across Latin America and Spain, making it a "Top Trending" video upon release.
- Global Quality Standards: Guaranteed that every frame met the high-end aesthetic requirements of Condé Nast, coordinating with post-production teams to deliver a polished, cinematic digital product.
- Audience Growth & Engagement: Developed the metadata and promotional strategy that propelled the video to millions of views, significantly increasing the channel's authority in the celebrity-lifestyle niche.
Results: The video amassed over 5 million views and became a benchmark for the "What's in my bag" franchise in the Spanish-speaking market, demonstrating my ability to turn celebrity interviews into viral, long-lasting digital assets. -
María Becerra y la guía para cejas perfectas | Secretos de belleza | Vogue México y Latinoamérica
over 4 years ago • 2.03M views
Vogue México y Latinoamérica
950K subscribers
Executive Producer & Content Strategist
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Description: I led the executive production and content strategy for this installment of the global "Beauty Secrets" franchise featuring the Argentinian music sensation María Becerra. This project was key in capturing the burgeoning Latin urban music trend and translating it into a high-engagement asset for Vogue México y Latinoamérica, further diversifying the channel's audience.Key Contributions:- End-to-End Executive Production: Oversaw the entire production cycle, ensuring that the visual style and tone remained authentic to the talent while adhering to Vogue's sophisticated international standards.
- Cultural Trend Spotting: Identified and secured trending regional talent to ensure the content resonated with a younger, digital-native demographic, resulting in massive social media traction.
- Strategic Programming: Aligned the release with the talent’s career milestones to maximize searchability and discovery on the YouTube platform.
- Cross-Functional Collaboration: Managed the collaboration between editorial, production, and social media teams to deliver a cohesive promotional campaign across all digital touchpoints.
Results: The video achieved significant viral success with over 2 million views, becoming a standout piece for the "Secretos de Belleza" series and reinforcing the channel's position as a bridge between luxury fashion and contemporary pop culture. -
Natanael Cano habla del proceso de sus canciones y su camino al éxito | GQ México y Latinoamérica
over 2 years ago • 2.03M views
GQ México y Latinoamérica
318K subscribers
Head of Programming & Development / Executive Producer
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Description: I directed the programming strategy and executive production for this deep-dive feature with Natanael Cano, the pioneer of the "Corridos Tumbados" movement. This project was a high-priority asset for GQ México y Latinoamérica, designed to capture the rise of a new musical subculture and solidify the brand's authority among Gen Z and younger audiences.Key Contributions:- Programming & Development: Identified Natanael Cano as a critical figure for the channel’s growth, aligning the content with emerging regional trends to drive massive subscriber acquisition.
- Strategic Storytelling: Designed a narrative structure that combined the artist's personal history with his biggest hits (e.g., "Amor Tumbado," "El Drip"), ensuring high audience retention through a mix of raw interview and cinematic visuals.
- Executive Production: Managed the end-to-end production pipeline, coordinating with talent management and editorial teams to deliver a polished, premium product that respects the brand's aesthetic while staying true to the artist's urban roots.
- Global Brand Alignment: Acted as the link between the regional production team and Condé Nast’s global standards, ensuring the content maintained international prestige while resonating deeply with the Latin American market.
Results: The video became a benchmark for musical features on GQ, reaching millions of views and significantly boosting the channel's engagement with the "tumbado" subculture. It serves as a testament to my ability to leverage cultural zeitgeists to build brand relevance and audience scale. -
Santa Fe Klan nos lleva a conocer el barrio que lo vio triunfar | GQ México y Latinoamérica
almost 3 years ago • 1.28M views
GQ México y Latinoamérica
318K subscribers
Head of Content Strategy & Executive Production
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Description: I spearheaded the content strategy and executive production for this immersive documentary feature starring Santa Fe Klan. Unlike traditional celebrity profiles, I designed this project to be a deep-dive into the artist's roots in Guanajuato, creating a raw and authentic narrative that bridged the gap between street culture and global luxury media.Key Contributions:- Content Strategy & Vision: Identified the opportunity to move beyond the studio and into the artist’s "barrio," capturing a unique story of community, poverty, and success that drove record-breaking engagement and emotional resonance.
- Executive Production & Logistics: Managed complex on-site production in high-density urban areas, ensuring the safety and technical excellence of the crew while maintaining the organic flow of the storytelling.
- Cultural Bridge-Building: Successfully navigated the intersection of GQ’s premium brand identity and the raw authenticity of the "Corridos" and "Hip-Hop" subcultures, producing content that felt both prestigious and accessible.
- Programming for Virality: Engineered a programming slate that utilized the artist’s massive grassroots following, resulting in over 1.2 million views and a significant boost in the channel's organic reach.
Results: The video became a cultural benchmark for GQ México y Latinoamérica, praised for its authenticity and high production value. It stands as a prime example of my ability to lead content teams into unconventional environments to deliver premium, high-retention digital assets. -
Natalia Lafourcade y los procesos detrás de sus canciones | GQ México y Latinoamérica
over 4 years ago • 1.14M views
GQ México y Latinoamérica
318K subscribers
Natalia Lafourcade | "My Process" for GQ (Format IP Development)
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Description: I spearheaded the creation and development of "My Process," a new original IP for GQ México y Latinoamérica. Starring the multi-Grammy winner Natalia Lafourcade, this project was designed to move beyond traditional celebrity content by creating a premium, documentary-style format that explores the creative intimacy of world-class artists. This format became a benchmark for the brand's original programming strategy.Key Contributions:- IP Development & Innovation: Conceptualized and launched "My Process" as a repeatable, scalable video franchise. I designed the narrative framework that allows artists to deconstruct their most iconic work, creating a high-value asset for the channel.
- Executive Production & Creative Direction: Led the production with a focus on high-end cinematic aesthetics and intimate storytelling, ensuring the final product reflected the artist's soul and the brand's prestige.
- Stakeholder Management: Orchestrated the collaboration between editorial, talent management, and production teams to execute a complex, high-stakes project that required a sensitive and professional creative approach.
- Audience Retention Strategy: Engineered the pacing and structure of the episode to maximize watch time and engagement, resulting in a piece that remains a fan favorite and a pillar of the channel's "Evergreen" content.
Results: The premiere episode with Natalia Lafourcade was a critical and commercial success, garnering over 1.1 million views and establishing "My Process" as a signature franchise for GQ. This project was a key factor in my recognition with the Condé Nast Spotlight Award for global inspirational leadership and innovative content development.
