YouTube Influencer: Everything About Hiring & Cost

January 13, 2024

Looking to grow your channel or brand image on YouTube?

This is the resource you need. Over here, we'll teach you:

Where to find influencers
How to hire them for YouTube
Average costs

Let's go.

Where to find YouTube influencers

To find YouTube influencers more easily, you have to look up on platforms like YT.Careers, get in touch with them, and negotiate deals.

Let's make it easier with a list.

Methods to source influencers

Influencer Search Tools: Use online tools such as YT.Careers, HypeAuditor, and Traackr. They let you filter searches by niche, audience size, and engagement rate.
Google Search: Type keywords related to your niche followed by "YouTube influencer" in Google. This helps find influencers, including lesser-known ones with engaged audiences.
YouTube Searches: Utilize YouTube's features. Search channels using keywords, browse by category, or explore trending and similar channels through the "Explore" tab.
Social Media: Search for influencers on platforms like Twitter, Instagram, and Facebook. Many are active there.
Attend Industry Events: If you're in a specific field, industry events are great for meeting influencers personally and gauging if they align with your brand.

How to hire a YouTube influencer

The best way to hire a YouTube influencer is to look on platforms like Fiverr, Upwork, or YT.Careers.

Negotiate terms and hire the best profile.

1. Set your goals

Define your objectives: brand awareness, sales, engagement, etc.
Identify your target audience: demographics, interests, behaviors.

2. Research influencers

Look for influencers in your niche.
Use tools like Social Blade or YouTube Analytics to gauge their reach and engagement.

3. Analyze their content

Review their content style and quality.
Ensure their values and audience align with your brand.

4. Get in touch

Reach out via email or direct message.
Be professional and concise in your communication.

5. Negotiate terms

Discuss deliverables: video format, length, content scope.
Agree on timelines and deadlines.
Settle on compensation: payment, product exchange, etc.

6. Sign a contract

Include details like content requirements, deadlines, and payment terms.
Clearly state usage rights for the content.

7. Start working

Provide clear guidelines but allow creative freedom.
Stay in communication for feedback and adjustments.

Keep communication open and be clear about your expectations and goals.

Cost: Hiring YouTube Influencers

The cost of an influencer on YouTube can vary greatly depending on the influencer's reach and engagement.

Here are some average costs for different types of influencers:

Nano influencers (500-10,000 followers): $20-$200 per post
Micro influencers (10,000-100,000 followers): $200-$10,000 per post
Mid-tier influencers (100,000-500,000 followers): $1,000-$20,000 per post
Macro influencers (500,000-1 million followers): $20,000-$50,000 per post
Mega influencers (over 1 million followers): $50,000-$100,000 or more per post

In addition to the cost of the influencer's fee, you should also factor in the cost of production, travel, and any other expenses associated with the campaign.