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GUIDE: How To Become A YouTube Manager (2024)

So you want to become a YouTube manager, but you don't know where to start.

Our team of experts complied all of what you need to know in this guide.

By the end of reading this post, you'll know what it takes to become a:

  • YouTube video manager
  • Channel manager for YouTube(rs)
  • Any other type of manager for YouTube

Let's go.

How to get a job as a YouTube manager

To become a successful YouTube channel manager, master the fundamentals of YouTube, build a compelling portfolio and a network.
 
Use YT.Careers to find job postings and connect with potential employers.

1. Understand algorithms

YouTube Guides
  • Immerse yourself in YouTube's features: Understand the platform's layout, tools, and functionalities.
  • Explore trending strategies: Stay updated on the latest trends and best practices for channel growth.
  • Familiarize yourself with analytics: Utilize YouTube Data Studio to gain insights into channel performance.

2. Create a portfolio

YT.Careers User's Portfolio
  • Create engaging videos: Showcase your storytelling and editing skills.
  • Craft compelling social media posts: Disseminate channel content and drive viewers to the channel.
  • Write insightful blog articles: Share your knowledge of YouTube management strategies.

3. Networking

Find other creators looking to network via the Creative Professional tab.
Network with other editors
  • Engage with fellow video marketers: Attend conferences, join online forums (or communities like r/YouTubers), and network on social media.
  • Connect with creators and industry professionals: Build relationships and gain valuable industry insights.

4. Pick a niche

Don't focus on too many things at once. You don't want to go chasing all the rabits!
Editing a video.webp 208 KB
  • Identify a domain you're passionate about: Gaming, beauty, education, or entertainment.
  • Develop expertise in that niche: Gain knowledge and experience in that area of interest.
  • Create unique content tailored to the niche: Differentiate yourself from competitors.

5. YouTube's resources

YouTube Careers Academy.webp 132 KB

6. Career platforms

Set up a YT.Careers profile.webp 86.6 KB
  • Utilize YT.Careers, a dedicated platform: Find job postings and connect with potential employers.
  • Target opportunities aligned with your skills and interests: Position yourself for success.

7. Extra tips

  • Stay organized and efficient: Manage multiple projects and meet deadlines.
  • Develop strong communication skills: Communicate effectively with clients and team members.
  • Practice patience and perseverance: Success takes time and dedication.

Different types of YouTube managers

  1. Video Manager: Responsible for uploading, editing, and organizing videos. They ensure video quality, apply SEO techniques for better visibility, and manage playlists.
  2. Channel Manager: Oversees the overall channel performance. They develop content strategies, monitor analytics, and engage with the audience to grow the channel's reach.
  3. Community Manager: Focuses on audience engagement. They reply to comments, manage live chats during premieres, and create polls or posts in the Community tab to keep viewers engaged.
  4. SEO and Analytics Manager: Specializes in optimizing video and channel visibility through search engine optimization. They analyze performance metrics to guide content strategy.
  5. Social Media Manager: Integrates the YouTube channel with other social media platforms. They promote videos on different platforms and work to create a cohesive online presence.
  6. Monetization Manager: Manages revenue streams from the channel, including ad revenue, sponsorships, and merchandise sales. They also stay updated on YouTube's monetization policies.
  7. Technical Manager: Handles the technical aspects, such as video editing software, camera equipment, and sound quality. They ensure that the technical quality of videos meets the required standards.
  8. Content Planner: Responsible for planning and scheduling content. They keep track of trends and plan videos in advance to maintain a consistent posting schedule.
  9. Collaboration Manager: Manages collaborations with other YouTubers or brands. They identify potential collaboration opportunities and coordinate the logistics of these partnerships.
  10. Legal and Compliance Manager: Ensures that the channel adheres to YouTube's policies and copyright laws. They manage issues related to content rights and legal compliances.

Salary of a YouTube channel manager

According to ZipRecruiter, the average salary for a YouTube channel manager in the United States is $142,448 per year. 

This can range from as low as $70,500 per year to as high as $153,500 per year.
Marketing manager salary (UK)

The salary for a YouTube channel manager can vary depending on experience, location, and the company or organization they work for.

Conclusion

By following these tips and staying passionate about YouTube, you can establish yourself as a successful YouTube channel manager.
 
Thank you for reading this!

Alexandru Golovatenco

Founder of YT Careers