Co-Founder @ Overluce - 12 Billion Views @ MrBeast, Red Bull, Apple, Neymar

Co-Founder @ Overluce - 12 Billion Views @ MrBeast, Red Bull, Apple, Dude Perfect, Sidemen, Disney, Harvard, Nike, Cadillac & Amazon

I’m an 18 year old German YouTube thumbnail designer and packaging strategist, Co-Founder of Overluce a Europe based creative house operating worldwide. I lead strategy, creative direction and execution across YouTube and social, building high performing content systems for global brands and creators.

We're working with some of the world’s biggest creators, celebrities, and global brands. I’ve worked on videos with celebrities and high profile public figures including MrBeast, Tom Brady, the Stokes Twins, Mark Rober, Dude Perfect, Nick DiGiovanni, Ben Azelart, Airrack, Unspeakable, Sidemen, and ZHC. My brand clients include Apple, Universal, Coca-Cola, Nike, Neymar Jr, Disney, General Motors, Cadillac, Chevrolet, Amazon Prime, Razer, RedBull and Nothing Phone. Trusted by these companies and creators to support their YouTube packaging, marketing, and strategy, I’ve built a strong reputation over the past 5 years in the YouTube space and creator economy. My work has been featured in the Webby Awards, Forbes, Business Insider, Yahoo News and ESPN.

My work has contributed to multiple outlier videos, with individual projects reaching hundreds of millions of views. Across several major channels, I handled the packaging or strategy for the most viewed video on the channel. In total, my work has contributed to over 12 billion long form views, driven by high CTR thumbnails, strong packaging concepts, and trend aligned creative that performs within the YouTube algorithm.

I specialize in YouTube thumbnails, title strategy, and performance packaging, with a deep, data driven understanding of what drives click through rate, retention, and algorithmic momentum. I understand what makes a viral video, YouTube trends, social hacking principles, and audience psychology.