Emmy-nominated Creative Producer + Video Editor with a decade of experience

What sets me apart is my rare combination of Emmy-nominated storytelling and data-driven content strategy. While most creatives focus on either production OR performance, I've mastered both—taking content from concept to 800M+ views by understanding what makes audiences click, watch, and share. My journey from journalism roots to BuzzFeed's viral machine to Fortune 500 campaigns taught me that great content isn't just beautiful—it's strategic. I don't just make videos; I engineer cultural moments that drive business results.

My superpower lies in translating complex brand messages into scroll-stopping content that feels authentic to each platform's native language. Whether it's turning adidas' global campaigns into TikTok-first moments or helping diverse voices break through at BuzzFeed (growing audiences 300%+), I see opportunities where others see obstacles. I'm passionate about democratizing great storytelling—proving that powerful content doesn't need Hollywood budgets, just Hollywood-level strategy. While others chase trends, I create them by combining my journalism foundation with an obsessive understanding of platform algorithms and cultural zeitgeist.