YT Growth Leader with 10+ years in streaming (Amazon Prime Video) & digital brands

I’m a media strategist with 10+ years of experience driving growth, audience engagement, and monetization for streaming platforms and digital media brands. At Amazon Prime Video, I led global GTM and content strategy initiatives, helping launch campaigns that scaled to millions of viewers. Before that, I worked in journalism and brand storytelling, giving me a unique ability to blend creative vision with data-driven decisions.

I’m passionate about empowering creators and building innovative models for ad-supported video and subscription streaming. My expertise spans business model development, international expansion, and creator partnerships—skills that enable me to deliver results where creative and commercial goals intersect.