Alexander Groom is a versatile video producer, editor, and colorist with a passion f

From a young age, I’ve been captivated by the power of visual storytelling. My journey into filmmaking started at just five years old, watching the behind-the-scenes footage on the Star Wars 30th Anniversary DVDs. That early fascination led me to experiment with Machinima in Halo Reach and Halo 4, teaching myself After Effects and Photoshop to create cinematic narratives. Over the years, I honed my craft through hands-on experience in short films, commercial work, and corporate video production, ultimately leading me to my role as a video producer at Element 7 Productions.

What sets me apart is my ability to bridge creativity and technical expertise. Whether I’m behind the camera as a DP, fine-tuning the story in the edit, or crafting the perfect look in color grading, I bring a meticulous eye and a deep understanding of the entire production process. I thrive in high-pressure environments, ensuring smooth logistics and delivering visually compelling content that meets both artistic and business goals. My recent work includes color-grading and editing a PSA campaign for the Vancouver Fire Department, where I helped bring an old-western aesthetic to life—earning praise from both clients and my team.

Beyond production, I’m passionate about problem-solving and innovation. I’ve played a key role in improving Element 7’s internal systems, streamlining workflows, and enhancing data management. I also actively seek out new business opportunities, leveraging my industry connections to bring fresh projects to the company. My goal is always to elevate every production I touch, whether through my technical skills, creative vision, or strategic thinking.

If you’re looking for a creative professional who can do more than just edit or shoot—someone who understands the full picture and knows how to make it shine—let’s connect.