2 Decades Of YouTube Strategy, 6X Silver Play Buttons, Project Manager, Team Lead

I’m a YouTube and digital media strategist with nearly two decades of experience helping creators, brands and businesses turn content into measurable growth. My background sits at the intersection of creativity, analytics and audience psychology: I understand not just how to make content look good, but how to make it perform, retain viewers and build long-term value.

What makes me unique is that I have worked across almost every part of the content machine. I have been the creator, the consultant, the strategist, the editor, the analyst, the trainer and the person responsible for turning ideas into scalable systems. I have coached more than 500 clients, built my own audience of over 100,000 subscribers, contributed to six YouTube Silver Play Buttons, and helped grow channels from scratch, including Coin Bureau Finance from 0 to 20,000 subscribers in two months and Woof & Joy from launch to 300,000+ subscribers.

I learned many of my skills hands-on, through years of building websites, running digital campaigns, editing videos, studying audience behaviour and adapting to every major shift in online content. That practical experience means I can see the full picture: titles, thumbnails, retention, scripting, metadata, community, workflow, monetisation and brand positioning all working together rather than as separate tasks.

I’m passionate about helping teams make smarter creative decisions. I bring a calm, data-led approach to content growth, but I never forget that behind every click is a real person choosing what deserves their time. Whether I am supporting a creator, scaling a YouTube channel, training a team or advising senior stakeholders, my strength is turning messy creative potential into clear, repeatable growth systems.